About Cece
I started this business over a decade ago, because being well and doing well matters to me.
Like yourself, I have a desire & ability to achieve. In the past, I did it unsustainably. I worked hard (rather than smart) & my relationships suffered.
I knew this had to change. I got myself a coach 17 years ago & I haven’t looked back since.
I changed industries, moving from corporate, to working for a founder. I prioritised well-being, fun & adventure (even in my role as wife & mum!) & now I run this coaching & training practice, teaching unique leaders like you from all over the world and in different sectors, how to be well and do well.
Why “the main protagonist” coaching?
Because you play the lead role in the story of your life. I help leaders like you to be intentional about playing this role - this wonderful adventure - to the best of your abilities.
Credentials
After completing a BA/LLB (Arts/Law) at Monash University in Melbourne, Australia, I joined the Strategy/Business Performance Services team at KPMG. I then moved into media planning & buying, first in Kenya with Scangroup, then in Australia with OMD. My clients included Unilever, Kenya Airways, Diageo and Roadshow Entertainment.
The question: “what am I really doing with my life?” inevitably became too pressing because my life lacked balance. This was having a negative impact on myself and those around me.
It was during this time I took a risk, changed careers and joined the now-flourishing organic food industry, where I lead and mentored the sales team at Loving Earth. It was during this time I got my coaching accreditation with the Life Coaching Institute of Australia.
Once I finished that I decided to start The Main Protagonist, a vehicle through which I express myself and do rewarding work that I am deeply committed to - helping high achievers like you thrive in your work & in your personal life. I’ve coached business owners, people in management positions and creatives.